Holly Jolly: Holiday Market & Family Festival

Free admission • Holiday shopping • Family entertainment • Santa experiences • Festive food • Kids activities

Celebrate the season at Holly Jolly, a two-day indoor holiday experience for the entire family at You42 Studios in Roswell!

Explore our festive Main Street marketplace, shop from local vendors, enjoy holiday food and drinks, take in family entertainment and make special memories with Santa. General admission is free, with optional paid experiences available for families who want even more holiday fun.

RSVP for You and Your Family

General admission is free, but advance RSVP is encouraged. Please reserve one complimentary general-admission ticket for each adult and child attending so we can prepare for your family’s visit.

Paid experiences, including the Kids Adventure Pass, Brunch with Santa and professional Santa photos, require separate tickets.

Event Dates and Hours

Saturday, December 12, 2026
10:00 AM–4:00 PM

Sunday, December 13, 2026
12:00 PM–6:00 PM

Brunch with Santa– Sunday Only
10:00 AM–12:00 PM
Separate prepaid reservation required.

Location

You42 Studios
11000 Alpharetta Highway
Roswell, GA 30076

Holly Jolly takes place throughout You42 Studios, including our indoor Main Street, The Reserve, The Block Theater, High Horse and our on-site restaurants.

Free General Admission

Your family's free RSVP includes:

• The Holly Jolly Marketplace featuring local vendors and holiday shopping
• Festive decorations and family photo opportunities
• Holiday food, drinks and seasonal specials available for purchase
• A warm, indoor holiday experience for the entire family

Free general admission does not include the North Pole Kids Zone, theater programming, Brunch with Santa or professional Santa photos.

Holly Jolly All-Day Adventure Pass – $20 Per Child

Turn your visit into an all-day holiday adventure!

Each participating child requires an Adventure Pass for their selected event day. Passes include:

• Same-day access to the North Pole Kids Zone
• Inflatable and obstacle-course attractions
• Letters to Santa
• Holiday games, crafts and children’s activities
• Complimentary face painting while daily availability lasts
• Access to standard family programming inside The Block Theater
• Child admission to the main Christmas Bubble Show
• Up to two accompanying adults per household for regular Kids Zone and theater activities

Face painting is offered during a limited daily period on a first-come, first-served basis and is not guaranteed for every passholder.

A parent or guardian must remain with children at all times. The North Pole Kids Zone is not a drop-off childcare service.

Adventure Passes are valid for one selected event day only.

Family Entertainment at The Block

The Block Theater will feature a rotating schedule of holiday entertainment throughout the weekend. Planned programming includes family performances, local dance and choir showcases, holiday magic, Santa story time, singalongs and the main Christmas Bubble Show.

The complete performance schedule and showtimes will be announced closer to the event.

Child admission to the Bubble Show is included with the Adventure Pass. Every adult attending the Bubble Show must purchase a separate $5 Adult Bubble Show Ticket.

The Bubble Show is a limited-capacity, standing-room performance. Admission is subject to availability.

Brunch with Santa at High Horse

Make Sunday morning extra magical with a special Brunch with Santa at High Horse!

Sunday, December 13
10:00 AM–12:00 PM

This limited-capacity, prepaid experience includes:

• A prix fixe brunch menu created by Chef Katsuji 
• Reserved seating for your family
• A personal visit from Santa at your table
• One digital family photo per reservation
• Early access to the Holly Jolly Marketplace

Brunch Pricing

• Adult: $39
• Child ages 3–12: $25
• Child under age 3: Free with a reservation
• Family Package for Two Adults and Two Children: $119

Brunch with Santa does not include the North Pole Kids Zone or Adventure Pass activities. A child’s Adventure Pass may be added for an additional $20.

Reservations are limited and must be purchased in advance. Walk-up seating cannot be guaranteed.

Professional Santa Photos

Capture a special holiday memory with Santa!

Timed photo reservations will be available during select Saturday and Sunday hours. A limited number of walk-up appointments may be accepted if space remains.

Santa Photo Packages

• One Digital Image: $30
• 5-Minute Family Session 
• You will receive your digital photo within one week of the event

Brunch with Santa includes one digital family photo per reservation.

Important Information

• General admission to the Holly Jolly Marketplace is free.
• You42 Studios is cashless, the Christmas vendors may accept cash 
• Each child participating in Adventure Pass activities needs an individual pass.
• Paid tickets are valid only for the date selected during checkout.
• A parent or guardian must supervise children at all times.
• Adventure Pass activities, theater performances and Santa photos are subject to capacity.
• Face painting is first-come, first-served and may reach capacity before the event ends.
• Event programming and performance times are subject to change.